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Katie Kinnes Chaz Brooks Communications katiek@chazb.com Tel: +44 (0)1483 277 711 Fax: +44 (0)1483 277 811 Alan Stanley Dane-Elec Tel: +44 (0)20 8391 6900 Fax: +44 (0)20 8391 4433

DANE-ELEC UNVEILS THE POWERFUL 64MB MULTIMEDIACARD

Surrey, UK, April 23, 2001 -- Dane-Elec (www.dane-elec.com), Europe's leading manufacturer and distributor of memory modules for home and professional computing, digital photography and telecommunications, today announces the launch of the Dane-Elec Memory 64Mb MultiMediaCard (MMC), the first of its kind to hit the UK market.

This new, faster MultiMediaCard from Dane-Elec answers the continuous demand for cards with greater memory capacities. The size of a postage stamp and extremely lightweight, Dane-Elec's 64Mb MultiMediaCard offers faster download times and bigger storage capabilities. Capable of operating in severe environmental conditions, this removable card is the ideal storage solution for applications such as digital cameras, PDA's, MP3 players, mobile phones and other portable devices.

"The demand for higher capacity memory cards is increasing alongside developments in the technologies of the data-networking and mobile fields," says Jonathan Heasman, Flash Product Manager, Dane-Elec (UK) Ltd. "We are one of the first UK Manufacturer's to bring the 64Mb MultiMediaCard to the UK market, and this represents our continued dedication to delivering the memory market's best solutions."

MMC is the new standard in data storage, taking Flash and ROM technology even further through delivering removable solid state storage to portable communications devices. Aimed initially at the MP3, phone and mobile phone arena, it is expected that a range of markets including consumer, industrial and service applications will emerge in due course to take advantage of its high memory capacity and low operational power consumption - crucial for extending the battery life of portable applications.

Under a continuing partnership with Hitachi, Dane-Elec will continue to distribute the Hitachi range of MultiMediaCards as well as MMC Card readers.

Heasman comments, "Through its strong partnership with Hitachi, Dane-Elec is able to meet the ever-changing market requirements, with a complete line of memory cards, based on the industry-proven Flash solution."

Dane-Elec's highly sophisticated production plant enables speedy turnaround, from order placement to delivery, of large volumes of high quality finished product. Dane-Elec Memory is assembled at Dane-Elec's factory in Galway, Ireland, which is on permanent 24-hour production to keep up with demand, ensuring full availability of the entire Dane-Elec Memory range at all times.

About Dane-Elec
Founded in 1985, Dane-Elec, is one of the world's leading memory module manufacturers and distributors, providing memory purchasers both large and small with immediate access to a wide choice of high quality memory at competitive market prices. Dane-Elec has built a flexible worldwide network of companies, with its main subsidiaries located in France, UK, USA, Belgium, The Netherlands and Germany.

Dane-Elec sources memory direct from several leading manufacturers including Hitachi, Toshiba, OKI, Infineon, NEC, Hyundai, Samsung, Micron.

It manufactures and distributes industry standard extended data out (EDO), fast page mode (FPM), Rambus and SDRam memory modules, in addition to its own proprietary products under the brand name of Dane-Elec Memory (previously known as CUBE Memory). Dane-Elec also manufacturers a complete range of flash products that includes CompactFlash Cards (CF), MultiMedia Cards (MMC) and Smart Media Cards (SSFDC).

Dane-Elec Memory is a complete memory upgrade solution for notebooks, PCs, workstations and printers. Dane-Elec Memory is manufactured, distributed and marketed to the computer trade solely by Dane-Elec.

Additional information is available on the Internet at http://www.dane-elec.com

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